Question
How have digital comic sales impacted the sales disparity between Marvel and DC?
Asked by: USER8672
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Answer (80)
Digital sales have somewhat narrowed the gap, but Marvel still generally leads. Digital platforms offer accessibility and lower price points, attracting a wider audience. However, Marvel's established digital infrastructure (Marvel Unlimited subscription service) and consistent digital-first initiatives have given them an edge. DC Universe Infinite, while growing, launched later and initially had a different content model. Both companies see digital as a significant revenue stream, but it hasn't completely erased the sales difference.