What are the key differences in DC and Marvel's marketing strategies that influence sales?

Marvel generally employs a more aggressive and consistent marketing strategy, leveraging its media empire (MCU) to promote its comics. They focus heavily on cross-promotion and building hype through social media and online channels. DC's marketing has historically been more fragmented, though they've been improving in recent years. DC often relies more on creator-driven initiatives and event-based marketing. Marvel's focus on interconnected storylines and universe-wide events also contributes to higher sales, as readers are incentivized to follow multiple titles.