What are the design best practices for creating an effective favicon for a Shopify store that stands out in Google Search?

To create an effective favicon for your Shopify store that stands out: 1. **Keep it simple:** Favicons are tiny; complex designs become unreadable. Focus on a single, clear element. 2. **Brand consistency:** Use your brand's primary logo element, initial, or a strong brand color. 3. **High contrast:** Ensure it's clearly visible against various backgrounds (light and dark) as it will appear in different browser themes and Google's interface. 4. **Unique and recognizable:** Make it distinct from competitors. 5. **Avoid text:** Unless it's a single letter, text is usually illegible at favicon size. 6. **Use vector graphics:** Design in vector format (e.g., SVG) and export to PNG or ICO for crisp scaling. 7. **Test visibility:** Check how it looks at actual size (e.g., 16x16, 32x32) before uploading.