What is interviewer bias, and how can it be minimized in survey research?

Responsive Ad Header

Question

Grade: Education Subject: Support
What is interviewer bias, and how can it be minimized in survey research?
Asked by:
73 Viewed 73 Answers

Answer (73)

Best Answer
(349)
Interviewer bias occurs when the interviewer's characteristics or behavior influence the respondents' answers. This could involve leading questions, subtle cues, or different treatment of different respondents. Minimization strategies include interviewer training, standardized questioning techniques, and using computer-assisted interviewing (CAI).